It was inevitable. Once you invent the ship, you also invent the shipwreck. It will be interesting to watch the continuing evolution of outlet malls in an online world. We will certainly be keeping a weather eye on this issue.
Source: The Wall Street Journal | Repost Serenity Alts 10/10/19
Outlet stores had long been immune to pressures weighing on traditional malls, including the shift to online shopping that has sapped customers from physical stores.
Shoppers often were willing to trek miles to outlet centers, located far away because brands didn’t want their reduced-priced goods to be too close to their full-priced stores. For that reason, outlet merchandise, typically last season’s goods sold at steep discounts, hasn’t been widely available online. Until now.
Outlet stores were long a source of growth for retailers, which have been hard hit by the shift to online shopping and competition from startups. Shoppers flocked to these centers for bargains they couldn’t traditionally get at malls, but now outlets are showing the same signs of stress as traditional stores.