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A Clear REIT Signal: -2.62% in January, +10.5% TTM

  • Writer: Martin Kollmorgen
    Martin Kollmorgen
  • Feb 18
  • 14 min read

“Can you hear me now? ” - Verizon (2002) 


  • PERFORMANCE: Serenity Alternative Investments Fund I returned -2.62% net of fees in January vs the REIT index at +1.04%.

  • A CLEAR SIGNAL: Data supporting the Seniors Housing bull market continues to pour in.

  • REIT NOISE: Many 2024 trends reversed in January. Has the Serenity playbook changed?

  • CALL WAITING: Prologis (PLD) has called the bottom in Warehouse fundamentals, but will it arrive in 2025?


The stock market is very noisy.


Especially in the modern era, getting a clear signal is extremely rare.


Tariffs, inflation, budget deficits, DOGE…the cacophony of incoming data can be deafening!


But in one corner of the REIT market, the signal is crystal clear.


The Seniors Housing REITs are transmitting an un-ambiguous message: The bull market is in full swing.


In February, Welltower (WELL) guided to +18% same-store NOI growth for 2025 in their Seniors Housing portfolio. In 2024 the company grew FFO (earnings) by +18.7% and completed $7.0 billion in acquisitions. Occupancy in their SHOP segment increased +3.1% YoY while rates simultaneously increased by +5%. Margins were up +320 basis points in the fourth quarter, illustrating increasing cost efficiencies driven by the company’s investments in technology.


Ventas (VTR), Welltower’s largest competitor, espoused a similar message. +15.8% cash NOI growth for Seniors Housing assets in 2024, occupancy growth of +300 basis points, continued margin expansion and a target of $1 billion in acquisitions for 2025.


Can you hear me now?


Over the next five years, these REIT portfolios will continue to ride the undeniable demographic wave known as the “Silver Tsunami”. The signal is unambiguous, and the REITs are perfectly positioned. Serenity remains long Seniors Housing REITs.


The remainder of the REIT market was much noisier in January. Many 2024 REIT trends reversed in the first month of 2025: impacting the Serenity portfolio but also creating some very interesting opportunities.


As the capital markets continue to change and evolve, Serenity remains focused on areas in which we can harness signals and ignore the noise. In 2024 this led to +14.3% returns net of fees for our customers. Who knows what 2025 will bring?


PERFORMANCE: -2.62% in January, +10.5% TTM (trailing 12m)


Serenity Alternative Investments Fund I returned -2.62% in January net of fees and expenses with +72% net exposure versus the MSCI US REIT Index which returned +1.04%. Over the past 5 years Serenity Alternatives Fund I has returned +10.6% annually net of fees and expenses with a 0.82 Sharpe ratio, versus +4.3% for the REIT index.



The most profitable position in the fund in January was Welltower (WELL), a long position that returned +8.3% during the month. Welltower was one of the best performing REITs in January, and this was before they announced the Q4 results discussed above. Welltower is a core long position in Serenity Alts Fund I for a variety of reasons. The company has industry leading same-store growth, an aggressive appetite for acquisitions and development, a world class management team, and significant economies of scale which are creating an economic moat within the Seniors Housing industry. Put simply, Welltower is becoming a Seniors Housing juggernaut, like Prologis (PLD) in the warehouse sector. Welltower can raise capital at close to +4.25% and invest it at +8%. Those kinds of economics are rare within commercial real estate, and Serenity clients continue to reap the benefits.   


The worst performing position in the fund in January was Brixmor (BRX), a long position that returned -5.4% during the month. Brixmor is a Strip Center REIT with a national portfolio that performed poorly in January on little to no news. In February, the company announced Q4 earnings that were better than expected, and the stock has risen +6.6% month to date. Serenity remains long the name as a value play with solid growth within the Strip Center REITs.


A CLEAR SIGNAL: Seniors Housing bull market data continues to pile up.


Regular readers will have to forgive my insistence on hammering this point home seemingly every month, but the Seniors Housing bull market is in my opinion the single best opportunity in commercial real estate in 2025. In fact, very little else comes close. It’s extremely rare for a commercial real estate asset class to have 1) demographic tailwinds 2) industry leading organic growth 3) cratering competitive supply and 4) huge opportunities for margin expansion.


If you manufactured a commercial real estate bull market in a laboratory, these would be the ingredients you would use.


But this bull market is no Frankenstein. It’s more like an F-22.


The chart below displays Welltower’s same-store NOI growth and occupancy levels going back to 2021. The trend here is clear. Occupancy continues to recover from its pandemic level lows, and same-store NOI has consistently exceeded +20% for the last 9 quarters.


Welltower is not simply harnessing one of the most profound demographic trends of the past 100 years, they are also bringing scale and technology to bear on an industry that has historically been extremely fragmented. As referenced in the newsletters opening salvo, Welltower’s investments in technology and human capital continue to drive efficiency through the portfolio. In 2024, this manifested itself as +300 basis points of margin expansion in the Seniors Housing portfolio. These margin gains are the reason Welltower has been able to sustain such outsized organic growth over the last two years.


The external growth pipeline also benefits from Welltower’s active approach, with over $2 billion in acquisitions announced already in 2025. That’s $2 billion in capital deployment less than 45 days into the new year. This level of activity is impressive even for an entity with the size and scale of Welltower.


Ventas (VTR), Welltower’s largest competitor in the Seniors Housing space is leaning into the Seniors Housing bull market with similar verve. Justin Hutchens, the company’s CIO summarized the situation succinctly during Ventas’ 4Q earnings call.


“Moving forward, we are highly optimistic about our senior housing business across multiple dimensions. The supply and demand dynamics in our sector are exceptionally favorable. Over the next five years, the U.S. will experience an unprecedented surge in the senior population as the Baby Boomer generation begins turning 80.


This 80-plus age group is projected to grow by 28% during this period, driving significant demand for senior housing. Meanwhile, new construction in our markets remains constrained, with inventory growth at the lowest number on record and new construction starts at an all-time low. These combined factors create an extraordinary net absorption opportunity in the upcoming years, unlike anything we have seen before.


We just finished the first lap of a long race, as supply-demand characteristics are projected to remain compelling over the next several years. Ventas is in a strong position to continue to drive growth in our SHOP portfolio. We have favorable competitive positioning driven by Ventas OI with proprietary data analytics and experiential insights, which underscore portfolio actions and optimizes performance.”


Since early 2023, Welltower and Ventas have returned +141% and +57% respectively. That’s an annualized total return of +37.4% on average, and according to Ventas, this was just the first lap of a much longer race. At Serenity we agree that the bull market in Seniors Housing may only be just beginning.


Additionally, the fund’s best idea and largest long position is in our view a better opportunity that both companies discussed above. Feel free to reach out for additional details on our current best long idea.


The Bottom Line: Seniors Housing is very clearly in a bull market and will remain so for years to come. Multiple companies in the Serenity portfolio continue to benefit, with both Welltower and Ventas reporting extremely strong results for 2024 and impressive outlooks for 2025.


NOISE: January REIT performance scrambled the 2024 playbook.


2024 was an excellent year for Serenity, with our flagship fund returning +14.3% with only +80% net exposure versus the REIT index at +8.8%. The fund’s largest property sector exposures all outperformed, with Healthcare REITs returning +31.2% and Data Centers returning +31.9%. From a factor perspective, 5 of the 19 factors within Serenity’s CORE model had greater than +10% performance spreads, an indication that our CORE quant model was very accurate during the year.


But as the old adage goes, trees do not grow to the sky and even battle tested REIT

strategies sometimes underperform. January of 2025 was unfortunately one of those months.


The culprit was a sharp reversal in 2024 REIT trends early in 2025. As can be seen in the chart to the right, almost everything that worked in REITs in 2024…reversed in January 2025. Data Centers were a leader in 2024 but have lagged significantly in 2025. Industrial (Warehouse) REITs returned -17% in 2024 but rallied sharply in January. Shopping Centers, Timber, Apartments…have all reversed the direction of 2024 performance early in 2025.


Factor performance tells a similar story. Of the top 20 REIT factors Serenity tracks, only 5 (25%) have exhibited the same directional (positive or negative) performance in 2025 as they did in 2024.


A reversal in existing trends like this is painful while it’s occurring, but over the long term it is a healthy and necessary part of the capital formation process. For some of Serenity’s best ideas, January was an excellent buying opportunity.  


Data Centers are a prime example. The DeepSeek news that broke early in the year sent the Data Center REITs down nearly -20% over the course of a few days. Have the fundamentals of these companies changed meaningfully because a Chinese company purportedly built a large language model for $6 million? No. But Data Center REITs returned +32% in 2024 and were due for a pullback. Investors used the news to trim their positions, and in turn offered new investors an opportunity to buy Data Center REITs almost -20% below their Jan 1 prices.


In Serenity Fund I, we took advantage of this dislocation to add significant capital to one Data Center REIT that had been on our watchlist for some time. We also added exposure in select Healthcare REITs that sold off in January and have made some opportunistic Apartment trades that are already paying dividends in February.


The Bottom Line: The dynamic nature of the capital markets can occasionally be painful even for the most robust investment processes. These periods of dislocation, however, also create opportunities, and in January of 2025 Serenity was able to add capital to some of our best ideas at discounted prices.


NOTEWORTHY OR NOISE? Prologis is pounding the table on a Warehouse recovery.


One of the drivers of January’s performance reversal in REITs was the awakening of a slumbering giant. Prologis (PLD), the largest single REIT by market capitalization, and one of the first REITs to report earnings results every quarter, kicked off REIT earnings season with a positive message accompanied by a sharp share price rally (+12.8% in January).  


While the companies’ 4Q results and 2025 guidance were (in my opinion) fairly lack-luster, investors responded very positively to a key set of comments issued by the company.


“In our business, the bottoming process across our markets continues to progress. Leasing in our portfolio accelerated following the US election and the pipeline has started the year at healthy levels.” – Prologis CFO Tim Arndt


This message was repeated on numerous occasions on Prologis’ earnings call, and the stock closed up +7.2% the day following its earnings release. Investors very clearly responded positively to the possibility of Warehouse fundamentals bottoming and inflecting higher in 2025.


In the Serenity portfolio, however, we are less convinced.


Occupancy and same-store NOI growth continue to move lower for the Prologis portfolio and for many other Industrial REITs. Rent spreads are decelerating and will likely be a headwind for same-store growth for quarters to come. California, a key market for many industrial REITs continues to battle over-supply, and the stocks remain relatively expensive relative to much of the REIT market.


The Serenity CORE model is sending a similar message, with 0 industrial REITs in the top quintile of the model, and multiple industrial REITs in the bottom quintile.


These headwinds keep us mostly on the sidelines for now in Industrial REITs, with a few longs and shorts in the sector but little net long exposure.


The Bottom Line: Prologis communicated a positive message to the market regarding Industrial REIT fundamentals early in 2025. The data, however, is yet to corroborate the PLD narrative, and thus Serenity has little net long exposure to Industrial REITs.


SIGNAL VS NOISE


The more experience I accrue as a portfolio manager the more I view my job primarily as a filter for signal versus noise in the REIT market.


How do changing trends impact the future cash flow of these companies? That is often the key day-to-day question I ask, as information pours in at 100 mph.


By focusing on trends we can forecast accurately across multi-year time horizons, however, the Serenity process has become uniquely capable of efficiently filtering the firehose of REIT data that is generated on a daily basis.


We commit capital to high quality portfolios and management teams that are growing their Net Asset Value (NAV) and trade at reasonable valuations. Amidst all the noise, this should be the clear signal; Quality, Momentum, Value. I will say it ad nauseum in these pages until someone takes away my keyboard.


Follow the signal, not the noise,

 

Martin D Kollmorgen, CFA

CEO and Chief Investment Officer

Serenity Alternative Investments

Office: (630) 730-5745


*All charts generated using data from Bloomberg LP, S&P Global, and Serenity Alternative Investments


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